Case Study: Webselect Delivers Keynote at South West Food, Drink & Innovation Conference
Empowering Brands with Insightful Strategy and Interactive Engagement
In June 2025, the Webselect team took to the stage at the University of Exeter’s Food, Drink, Hospitality and Innovation Conference; a major regional gathering attracting over 300 industry professionals from across the South West.
The team were invited to deliver a keynote address, showcasing their strategic partnership with a leading international food producer (https://www.pottspartnership.co.uk/) and highlighting how the Group of Agencies supports the brand’s commercial success across both retail (multiples/listings) and direct-to-consumer (D2C) ecommerce channels.
Data-Driven Strategy in Action
The keynote was centred around a live case study, demonstrating how Webselect helped a global food brand:
- Build a robust D2C revenue stream via a Shopify Plus ecommerce setup
The session offered practical insights for food and drink businesses, with audience takeaways including:
- Trends in ecommerce for FMCG
- Conversion optimisation for food D2C brands
- The power of unified analytics across channels
Making It Memorable with an Interactive Quiz Game
To conclude the session, Webselect introduced an interactive quiz game from Campaign Games, accessed via QR code from the big screen. Delegates followed along in real time from their phones to test their understanding of the session’s key insights.
This engaging format helped reinforce the learning and energised the audience. Small branded prizes were awarded to the top scorers, making it not only insightful, but memorable.
Testimonial
“As Group Managing Director of Nice Group (SW) Limited, it’s always a pleasure to see our teams out in the world representing the depth and quality of the work we do. This keynote from Webselect wasn’t just informative, it was interactive. It was packed with real-world insight, delivered with confidence, and landed with energy using the Key takeaway quiz game. The feedback from delegates has been overwhelmingly positive, and it’s clear the team made a lasting impression on the South West food & drink community.”
Matthew Hill, Group Managing Director, Nice Group (SW) Limited
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