Halloween has become one of the UK’s biggest seasonal shopping events. For brands, it’s no longer a fringe moment – it’s a chance to capture serious attention, particularly from Gen Z and Millennials. At Campaign Games, we help you turn that attention into action with mobile-first interactive games built for engagement.

The Opportunity

Last year, more than half of UK consumers planned a Halloween-related purchase. Gen Z and Millennials led the way – not only are they the most likely to spend, they’re also the groups who live online. For under-24s, daily phone time is close to five hours. That’s where your campaign needs to be.

What We Do

We design branded browser-based games that slot seamlessly into your campaign. No apps, no clunky downloads – just fast, fun interactions that people can play in seconds.

• Want something quick? Choose from our seasonal templates and we’ll tailor the design to your brand. 
• Want something unique? We create bespoke builds around your theme, product or event. 
• Need to grow your database? Every game can capture emails and opt-ins, giving you usable leads without the hard sell. 
• Running an event? Our games also work brilliantly on stands or kiosks – proven to draw a crowd and keep people talking. 

Why It Works

Games work at Halloween because they tap into the energy of the season. People are already in a playful mood; we help you meet them there. From quizzes and candy-collectors to spin-to-wins, every interaction gives your audience a reason to engage – and gives you measurable data in return.

Ready to Play?

Halloween is fast approaching, and attention is up for grabs. If you want to stand out this year, let’s create a game that makes your brand part of the fun – and drives results long after the pumpkins are gone. Contact us to get started!